50 million euros over two years - that's Epson's plan to increase its growth in Europe. For Rob Clark, VP of Epson
Europe, this underlines the company's engagement in Europe, and how important this region is in Epson's reorientation from the mass market to the professional printing world. The majority of this investment will go into infrastructure, information technology and marketing. Epson intends to increase headcount in the region by 10%. "Global investments in key regions such as Europe, the Middle East and Africa will continue to be necessary to enable the company to sustain growth in business markets over the medium to long term
," explained Rob Clark.
To develop its growth on European markets professionals, Epson is putting the WorkForce Pro ranges of inkjet printers and the WorkForce Pro RIPs launched in 2014 at the heart of its strategy. Epson believes its WorkForce printers, equipped with technology PrecisionCore printheads can take full advantage of the trend towards inkjet printing that many businesses are following in the hope of improving business efficiency. The research firm IDC has reported that the professional inkjet market in Europe represents some 38 billion Euros - and that one printer in four sold to businesses in 2014 was based on this technology.
According to Rob Clark, selection and deployment of commercial inkjet printers is expected to increase over the next five to ten years in Europe.