Thursday 22 August 2019

Smart Benchmarking Tools!   21 July 2015   

More DataMaster innovations to highlight significant technical differences among printers and multifunctions!

How do you differentiate your offer?
This is the key question for many sales forces, but is particularly poignant for those of us in the print world, where the market is particularly competitive.
To help our customers respond to this problem, DataMaster has launched two new types of intelligent comparison:  the +/- Technical Comparison and the Winner Technical Comparison.  
They both have the advantages of the standard technical comparison: up to eight of the thousands of machines in the DMO database may be compared side-by-side; and they are really easy to use.  We have added intelligence.  Every technical spec which can yield a competitive advantage is compared, and DMO highlights the strong in green and the weak in red for you.  These new tools have been conceived to allow sales and marketing teams alike to keep up to date on their marketplace at all times, to brim with confidence and to display real professionalism in customer meetings.  

Early in 2014 we launched the Pro Technical comparison, the main aim of which was to improve output to Excel (one spec, one cell), though it also allowed a degree of customization.  Plus it is much more complete than the standard comparison, containing three or four times as much data.  The Pro Technical comparison has, however, remained mainly the tool of choice for the brands’ marketing departments – while sales teams still prefer the more compact Standard version, which end customers find easier to digest.
The +/- Technical Comparison and the Winner Technical Comparison both make it much easier to read and to analyze technical comparisons, while at the same time giving sales teams the means to differentiate their offers, which was difficult before due to lack of exhausitve information..
The +/- Technical Comparison is based on dynamic coloring of technical specifications as a function of their performance against the other products in the comparison basket.  The best value for any particular spec comes up green - and the weakest goes red.  
The Winner Technical Comparison filters but the strengths of a specific machine:  it shows in a click, at a glance ALL the strengths of a product.

These are formidable sales tools.  They help build a sales approach based on product strengths, and also help to anticipate the competition’s strategy and to prepare replies to objections.

We are delighted to put our knowledge in your hands with these new, smart tools, and to help you make More Sales, Faster.

Datamaster Online (DMO) is a benchmarking portal: competitive information, analyses, evaluations, comparison tools, technical data, product strengths and weaknesses, TCO ... and much more.  An independent test lab.
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