Coming Soon - New 9-Axis Radar Charts

29 November 2017

Very soon, subscribers to DMO from will be able to use the new 9-Axis Radar chart comparison system. 

For some years, DataMaster Lab has been providing tools to help copier and press sales and marketing teams tell the difference between their machines. 

There are four major upgrades for 2018:

  • Three new Axes:  Security, Mobility and Connectivity
    (in addition to Productivity, Quality, Usability, Flexibility, Functions and Environmental Impacts)
  • Wider differences: The analysis is more in-depth, with test and technical data interpreted and weighted by the specialists at DataMaster Lab.
  • Perspectives: not every customer has the same needs, so beyond the Universal evaluation, there are radars for different verticals - Public Sector, Graphic Arts, Work Groups ....
  • Winners:  you can Select your Winning axes!
... and all this in addition to DMO's Smart Benchmarking, TCO Calculator, Quizzes, Productivity and Quality test comparisons, Solutions compatibility that copier and press sales teams the world over are using to
Make More Sales, Faster

Who says all machines are the same these days? 
An ill-informed sales strategy is going to negotiations based purely on price - i.e. negotiating downwards! 

Use DMO to Retain your Margin!

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DMO is the Benchmark service for digital printing and document imaging.
From machines to software products we analyze, test and evaluate features and functions, usability, security, productivity, connectivity, flexibility, compatibility, and much more - all in real-world, business scenarios and in the context of this rapidly evolving market.
Totally independent, we provide you with an objective and critical view.

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