News

OKI votes most popular printer brand in Germany

10 September 2018

OKI is the undisputed winner in the printer category according to German consumers, receiving the title of ‘the most popular customer brand of 2018’. This large-scale survey has taken place annually for the past five years by Focus Money and the German Institute for Quality and Finance, and evaluates millions of publications on social media from various sources. The survey, conducted over a 12-month period, garnered 53 million customer votes and is the largest consumer based survey on brand strength, in Germany.
 
The result of the largest consumer survey in Germany was clear: OKI is the most popular brand in the printer category! For this in-depth study, the social media activity of more than 3,000 brands across 146 categories and industries was considered. Over 53 million customer votes were evaluated between June 2017 and May 2018 on price, service, quality and reputation. The result of this extensive exercise is an excellent indicator of how customers perceive and value each brand.
 
Thomas Seeber, Vice President Central Region (DACH and BeNeLux) OKI Europe, said “This wonderful award from our customers confirms the success of our business strategy and the continued development of our organisation. However following receipt of this impressive title of ‘the most popular customer brand of 2018’, we are not resting on our laurels. We will continue our efforts to meet the demands of our customers. We are currently working with our resellers on ideas and innovative solutions to improve customer satisfaction by meeting their diverse needs, regardless of their size or sector.
 
We are delighted that our team in Germany have been awarded such a significant accolade. Undoubtedly this achievement is testament to their hard work and dedication to our customers, which has paid off in a big way! I would like to congratulate the team for this well-deserved award and thank all our customers that took the time to vote for us” stated Dennie Kawahara, Managing Director, OKI Europe Ltd.
 

DMO in under 2 minutes

DMO is the Benchmark service for digital printing and document imaging.
From machines to software products we analyze, test and evaluate features and functions, usability, security, productivity, connectivity, flexibility, compatibility, and much more - all in real-world, business scenarios and in the context of this rapidly evolving market.
Totally independent, we provide you with an objective and critical view.

Test DMO Contact us

other news (45)

Search by Years Subject Tags
Preceding Next
We use cookies to enhance your experience on our website. By continuing to use our site, you are accepting the use of cookies as set out in our Personal data policy (see below).               Close X