Thursday 18 July 2019

Printer-Benchmark’s New 9-axis Radar Chart   05 November 2018   

All machines are NOT the same!

DataMaster Lab’s NEW Radar Charts make it easy for you to
Tell The Difference
  • Demonstrate your product’s strengths in a couple of clicks
  • Compare your machine with the customer’s old machine
  • Compare toner and inkjet MFPs
  • Compare all the machines in the segment – pick the vertical market too!
  • Pick which axes to use

Discussions based solely on price lead to a downwards spiral:
goodbye features; goodbye margins!

Radar 9axes DataMaster Lab
Competing machines in the 20-29ppm segment
from a WorkGroup perspective

It is hard to keep the conversation on features, functions and customer requirements.  We set about giving our / DataMaster Online subscribers the means to prove the value of their machines to their customers: to tell the difference, and retain margin!
- a really easy way to show the value of your offer against the competition – a Radar Chart – based on independent information

Just one of the new features of Your DMO.

Searching DataMaster Online is easy.  Everything is at your fingertips.  Find your machine in a quick search – and identify all its competitors in a single click!
Click once to see ALL the different DMO comparisons:  technical, arguments, test results – and now, the Radar Chart comparison!

We have been working hard to merge our technical database of specs – 500 fields on 5000 machines – with our own independent laboratory’s database of tens of thousands of results from the hundreds of copiers, printers and digital presses we have put through their paces over the years.

This has given DataMaster a massive resource, and all our Certificates and Awards are now based on it. 

The first fruit of this project that we are delivering for our subscribers is the new 9-axis radar chart.

DataMaster Lab
Test Results

 DataMaster Lab Technical Specs databases
  DataMaster Lab



Plus the new DMO Radar Charts give our subscribers two additional features:
  • Select which axes are relevant for your machine, and for your customer’s requirements
  • Charts based on the vertical market your customer is in, or which your machine is best suited for:
           o    Public sector
o    Busy work groups
o    Graphical Arts
o    Retail sector
o    Healthcare
o    …. and more are on the way!

The new 9-axis Radar Charts are available to Printer-Benchmark DMO subscribers.  Drop us a line to see them.

Coming next:

Force Ten

… the ten strengths of your machine, based on all our evaluations.
Everything that sets your machine above the rest on a single short document – and all from the independent DataMaster Lab!

Datamaster Online (DMO) is a benchmarking portal: competitive information, analyses, evaluations, comparison tools, technical data, product strengths and weaknesses, TCO ... and much more.  An independent test lab.
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