A new logo, a new brand identity: DocuWare wants to refocus the minds of its customers on its innovative approach to document capture, and workflow and document management.
Some time ago, DocuWare made a radical and ambitious shift: up to the Cloud. By positioning itself as the partner of companies in the process of digital transformation, the brand has enjoyed real success. Document management and automation of workflows are now essential, and their implementation inegrating capture platforms is becoming standard.
In short, the new core of DocuWare's business had to be reflected in its brand identity. Presented to 18,000 customers and 500,000 users in 70 countries around the world, the company has opted for a graphical identity evoking forward movement and mobility, crystallized around a main icon, the shape and color of which are immediately identifiable. Colorimetry, typography and patterns express the idea of process simplification.
“Strong communication is critical to how DocuWare does business,” said Kevin Potts, Vice President Corporate Marketing. “Customers, partners, the media and our employees need DocuWare to have a strong voice and clear market position. This new identity provides a compelling and modern framework for all of that communication – and more. This new graphic design is the work of the LESS + MORE agency in San Diego, California, and is expected to help strengthen DocuWare's leadership position in document management and content innovation.