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HP progress since buying Samsung Print division   26 March 2018   


HP Inc's acquisition of the print division of Samsung Electronics was completed in late 2017.  Buying Samsung's production facilities and know-how was part of a wider strategy to "disrupt" the copier market.  Now a full quarter has passed since the acquisition, HP Inc has been sharing its review of progress, and publishing figures.  DataMaster Lab / Printer-Benchmark was invited to the analysts briefing in March with Enrique Lores, President of HP Imaging, Printing & Solutions - and HP CEO Dion Weisler has been interviewed widely, including on CNBC earlier this week.

HP has valued the world copier marketplace at over 55 billion dollars, or 45 billion Euros.  Samsung Print Solutions cost 1 billion USD.  We have seen HP's major efforts to improve positioning among copier resellers starting to pay off.  New devices' technologies and marketing (laser and PageWide inkjet) are well suited to MPS business models.  HP's focus on security features and other functions derived from HP products in other ranges and sectors is allowing them to differentiate.

Overall HP Inc are seeing a 14% increase in revenue year on year, and a 10% increase in consumables revenue.  HP is huge - and therefore slower moving than their print competitors.  With this in mind, these figures are extremely good - and signal much greater successes to come.






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